We didn't create Woof Concept as "just another" pet apparel company. What gives us purpose and meaning in this company are the relationships we've built with our pack members. We understand that in order to truly connect with our community, we have to listen and understand their stories. We are humbled by the endless parade of messages we receive on a daily basis - some brought us tears and some brought us smiles. This is why we have created this community page to ensure the stories aren't just part of a fading distant memory but something worthy to share and to remember.