Privacy Policy
PRIVACY STATEMENT -
Woof Concept Products Ltd.
Woof Concept Products Ltd. (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our website.
This policy is intended to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
1. INFORMATION WE COLLECT
Personal Information You Provide
When you interact with our store, we may collect:
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Full name
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Billing and shipping address
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Email address
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Phone number
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Payment information
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Order history
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Communications you send to us
Automatically Collected Information
When you browse our website, we automatically collect:
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IP address
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Device type
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Browser type
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Operating system
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Referring URLs
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Pages viewed
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Time spent on site
This information helps us improve performance, security, and user experience.
2. HOW WE USE YOUR INFORMATION
We use personal information to:
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Process and fulfill orders
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Communicate about purchases
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Provide customer support
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Detect and prevent fraud
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Improve our website and offerings
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Send marketing communications (with consent)
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Deliver personalized advertising
We only collect and use personal information for purposes that a reasonable person would consider appropriate in the circumstances.
3. EMAIL MARKETING & CONSENT (CASL COMPLIANCE)
You consent to receiving commercial electronic messages, including email and SMS communications, in accordance with applicable law.
You may withdraw consent at any time by:
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Clicking the “unsubscribe” link in emails
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Contacting us at hello@woofconcept.com
We do not send marketing emails without consent unless permitted by law (e.g., existing business relationship).
4. COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar technologies to:
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Operate our store
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Remember cart contents
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Analyze site performance
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Deliver targeted advertisements
These may include cookies from:
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Shopify
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Google Analytics
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Meta (Facebook/Instagram) Pixel
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Google Ads
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Other advertising and analytics partners
You may control cookies through your browser settings. Disabling cookies may affect site functionality.
5. BEHAVIOURAL ADVERTISING
We use personal information to provide advertisements tailored to your interests.
You can opt out of personalized advertising via:
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Google Ads Settings
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Meta Ad Preferences
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Digital Advertising Alliance (DAA) opt-out portal
We do not sell personal information.
6. THIRD-PARTY SERVICE PROVIDERS
We share personal information with trusted service providers who assist with:
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Website hosting (Shopify Inc.)
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Payment processing
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Email marketing
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Advertising platforms
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Analytics services
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Fulfillment and logistics
Some service providers may store or process information outside Canada, including in the United States. In such cases, personal information may be subject to foreign laws.
We ensure service providers maintain appropriate security safeguards.
7. PAYMENT INFORMATION
Payments are processed through secure, PCI-DSS compliant providers. We do not store full credit card numbers on our servers.
8. DATA RETENTION
We retain personal information only as long as necessary to:
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Fulfill the purposes outlined in this policy
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Comply with legal and tax obligations
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Resolve disputes
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Enforce agreements
When no longer required, personal information is securely deleted or anonymized.
9. SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect personal information from:
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Unauthorized access
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Disclosure
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Loss
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Misuse
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Alteration
No method of transmission over the Internet is 100% secure, but we follow industry best practices.
10. YOUR RIGHTS
You have the right to:
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Request access to your personal information
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Request correction of inaccurate information
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Withdraw consent (where applicable)
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File a complaint regarding privacy practices
To exercise your rights, contact us at:
hello@woofconcept.com
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.
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11. SMS MARKETING
If you opt in to receive SMS (text message) communications from us, you consent to receive recurring automated promotional and transactional messages to the mobile number provided.
These messages may include:
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Order confirmations
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Shipping updates
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Promotional offers
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Product launches
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Event notifications
Consent to receive SMS marketing is not a condition of purchase.
Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier.
You may opt out at any time by replying STOP to any message received. After opting out, you will no longer receive marketing text messages unless you opt back in.
For assistance, reply HELP or contact us at [insert email].
We may use third-party service providers to deliver SMS communications. Your mobile number and associated data may be processed by these providers solely for the purpose of delivering messages on our behalf.
We do not sell or share mobile numbers with third parties for their own marketing purposes.
12. AGE OF CONSENT
Our website is not intended for individuals under the age of majority in their province or state of residence. We do not knowingly collect information from minors.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. Changes will take effect upon posting on our website. We encourage you to review it regularly.
14. CONTACT INFORMATION
If you have questions about this Privacy Policy or wish to exercise your rights, contact:
Woof Concept Products Ltd.
hello@woofconcept.com